A collaborative local news platform, co-created and co-owned by the communities that we serve.

Local. Collaborative. Yours.
Our Mission

*PS Media is building powerful new digital community infrastructure designed to bring people together, not pull them apart.

We are

A profit-for-purpose model for local news

We will

Improve media diversity

Reduce information deficits

Increase accountability

Designed to

Create hubs

Deploy data

Measure impact

A profit-for-purpose model for local news

Improve media diversity to genuinely reflect Australia

Reduce information deficits to alleviate disadvantage

Increase accountability of those in power

Create hubs for communities to engage

Deploy data to understand and serve

Measure impact of everything we do

JOIN OUR JOURNEY

Keen for updates on our pilot locations? Curious about our co-ownership model?
Interested in discussing an investment?

If our vision resonates and you would like to be part of it, please add your details.

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THE PROBLEM

Journalism is in crisis and communities are suffering. Society is fracturing and becoming increasingly polarised. News deserts are expanding rapidly.

Australia has seen more than 200 local newsroom closures since January 2019 – after over 100 contractions over in the previous decade.

The disappearance of quality local news dramatically reduces the vital reporting of councils, courts, schools and hospitals. Local news coverage keeps elected officials honest and communities connected.

The internet has broken the local news business model:
48%...
fewer journalists in Australia
ACCC, News Beats
50%...
decrease in UK newspaper sales
PwC
2,000...
newspapers closed in the USA
University of North Carolina

FOUNDERS

*PS Media’s co-founders are social change, technology and journalism experts. Our advisors are global leaders in their respective fields. Some of Australia’s most ambitious organisations are helping us bring our vision to life.

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Karen Mahlab AM

Founder & CEO of ProBono Australia

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Rob Wise

Founder & MD of Be Collective

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Dr Margaret Simons

Journalist, author and academic

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Simon Crerar

Founding editor of BuzzFeed Australia

OUR PROMISE

The *PS Charter of Community Responsibility

1) Pledges our commitment in all that we do.

2) Captures our aspirations and obligations.

3) Showcases our vision of a fairer, better-informed, more-involved society.

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OUR TECHNOLOGY
We will set a new standard in audience interaction: rebuilding trust and measuring impact.

Our free to access product deploys core expertise accumulated over years developing similarly engineered technology at scale. This gives us the capability and confidence to bring our solution to market fast.

With a particular focus on co-ownership, deep brand partnerships, and data intelligence products, our diversified revenue mix is optimised for sustainability.

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FUNDRAISING

We are an impact-driven business designed to deliver long-term positive social outcomes in Australian communities.

We are currently raising equity investment and philanthropic donations to pilot our model in three communities in 2022.

*PS Media and Sefa Partnerships are collaborating to enable catalytic philanthropic capital, with tax deductibility, to support the critical first stages of this work. Sefa Partnerships assisted the consortium who saved Australian Associated Press from closure in 2020.

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Lord Mayor's Charity Foundation
Ruffin Falkiner Foundation
Scanlon Foundation
Small Giant Academy

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