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Public interest journalism is in crisis around the world.

The only solution to this crisis is bold, original, out of the box thinking. Here we are! Our ambitions are big. We’re not trying to do something marginally, incrementally better.

Our dream? A true paradigm shift, restoring civic engagement, and rebuilding trust.

We are informed and guided by our public.

We care. We listen deeply, to understand issues from multiple perspectives. Accurate reporting requires empathetic understanding of different viewpoints.

Our aim? Embrace complexity to produce useful reporting that informs and educates.

Australia is culturally, ethnically and linguistically diverse.

We believe our reporting should reflect this diversity, and our staff should too. Representing the underrepresented is a key focus. We seek to alleviate information deficits that leave communities distressed and disadvantaged.

Our aim? To embody the communities we represent.

We welcome everyone who shares our vision of a better informed society.

We empower those we serve, by including them in the news gathering process. Our journalism is collaborative, participatory, resolutely objective, and non-partisan.

Our promise? Everyone is equal.

Get involved. Contribute what you know. This is yours.

We exist to make a measurable difference to the communities we serve.

We deploy journalism to empower communities, and to deliver positive change. Reporting the everyday day-to-day is important. But changing the world takes time.

Our motivation? Measurable impact, however long it takes.

We give communities co-ownership of their media.

Co-ownership restores trust in media, by ensuring it fairly represents the community it serves. Our desire is to reshape the social contract between publisher and public.

Our goal? To give communities agency, and power.

We are answerable only to the communities we serve.

No other external force – individual, corporate or government – influences our reporting. Reliable reporting is only possible when journalists are protected from outside influence.

Our promise? Our journalism and journalists are totally independent.

We strive for accuracy, and truth. We hold ourselves accountable.

We learn as we go. When we make reporting errors, we publicly correct them, fast. We seek to give a voice to under-served and disadvantaged communities.

Our aim? To listen, respond, and build lasting trust – by being accountable.

We are open about what data we gather, who we share it with, and why.

We share some sentiment data – anonymised and in aggregate only – with carefully selected partners, to help fund our journalism. Good data is our DNA.

Our platform is powered by rich data flows that make our journalism better.

Our promise? We will never surveil, sell personal information, or allow direct ad targeting.

We value respectful, considerate discussion. We give all reasonable voices

a say.

We search for solutions that improve the lives of the communities we represent. Our journalism is informed by our readers, transparent, and designed to build trust.

Our mission? Fact-based, place-based, community-focused reporting.